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Keeping it light and keeping it tight. Meet TK. TK is a good South African!

Groundglass has just wrapped the “Good South African” campaign for Budget Insurance, with agency 3Verse and directed by Leigh Ogilvie. 

This campaign takes testimonials to a whole new level of bonkers while tapping into the brand's signature humour and that unmistakable South African charm - smart, funny, and full of heart.

We kept things light, tight, and lekker, capturing the magic of Joburg’s jacaranda lined streets and all those little everyday moments that make Mzansi so special.