William Armstrong

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William Armstrong

William Armstrong is a director working across commercials, music videos and films. Hailing from Gaborone, Botswana, he studied at the University of Cape Town and Vancouver Film School before beginning his filmmaking career.

His directing style is cinematic, denoted by strong visuals, landscapes and textures. William’s first spot for Jaguar won a Young Director Award at the Cannes Lions in 2013 and Best New Director at the Kinsale Sharks. Recent work includes a global SUV campaign for Mercedes starring Lewis Hamilton and Petra Nemcova and a piece for the football World Cup for Adidas.

His short film ‘Adam’ made Vimeo’s staff pick of the week in March 2018 and has recently won him a Ciclope Africa 2018 gold award.